The Perfect Pour with Delta Faucet

March 5, 2012

Photographer Mark Wiens dove into a unique water project for Delta Faucet that involved solving several technical challenges. Needing an image that showed the Delta faucet turned on as it filled a glass with water, Mark worked with special effects expert, Geoff Binns-Calvey to engineer a set where each component of the final image can be controlled separately but still working all on one set.

Wanting to capture the “perfect splash”, Mark and his team built the studio stage with numerous special effects needed to control the water to create the Delta faucet image. A glass with a hole drilled in the bottom of it and a special catch basin were used to re-circulate the water to maintain it at a specific level. The basin was placed under the glass so when the glass was filed with the water it could be regenerated and maintain the constant flow. The involved setup allowed Mark to capture the streaming water, splashes and bubbles in separate images and then later digitally blended all shots together for the one final photograph. With the multiple exposures compiled, Mark was able to show both the bubbles below the water line as well as the splash above in the glass.

The final image used at least six different plates and is currently being used in a series of ads for Delta.

Special effects expert Geoff Binns-Calvey (left) works on the Delta Faucet set with photographer Mark Wiens (behind camera).

Mark Wiens in his studio during the Delta Faucet shoot.

A bottomless glass for the water stream is used for a Delta Faucet ad.

A Delta Faucet ad with final image by Mark Wiens.