Mark Wiens & TaylorMade

February 15, 2011

Commercial photographer Mark Wiens is a master when it comes to all things golf. Shooting the Burner golf club line for TaylorMade’s advertising agency, NYCA, Mark also created a personalized font for the campaign. Enlisting the help of a metal sculpture artist, Mark and his team engraved magnesium plates stylized with lettering that were used to create the ads’ headline. They later turned all of the engraved plates into a specialized font. The font shows textured detail of the clubs that Mark captures perfectly in the close up images.

TaylorMade Burner club ad layout with personalized font created by Mark

Detail of the specialized font for TaylorMade